Client | McDonald’s
Category | Art Direction / Character Design
Year | Jun 2020
Category | Art Direction / Character Design
Year | Jun 2020
Hong Kong people are the one of the best who love travelling in the world, especially going to Japan, which is regarded as “Hometown” for most of them. However, owing to the coronavirus outbreak, they could hardly travel to Japan, and causing the growing addiction to Japan.
In light of that, McDonald’s present Ebi Prefecture (蝦堡県) from Japan to Hong Kong to relieve the homesickness, and Ebi仔, as the local mascot, bring everyone to have fun to Ebi Prefecture.
The Local Mascot of Ebi Prefecture
