Client | McDonald’s
Category | Art Direction / Packaging design
Year | Jan 2020
Category | Art Direction / Packaging design
Year | Jan 2020
Background
People used to say “Good Morning” at the beginning of the day, while with the hectic and stressful life in Hong Kong, are people actually having good mornings?
Apart from providing good breakfasts, McDonald’s would like to encourage everyone to cherish the people and even the community around us. This is what McDonald’s believes a good morning that HongKongers deserve.
Evelyn Choi as the breakfast ambassador, takes everyone to explore and experience different feeling of good morning in Hong Kong.
Starting the new year, Evelyn went hiking to capture the first sunrise in 2020. After enjoy this beautiful scene with her effort, she satisfied her good morning with McDonald’s breakfast.
People used to say “Good Morning” at the beginning of the day, while with the hectic and stressful life in Hong Kong, are people actually having good mornings?
Apart from providing good breakfasts, McDonald’s would like to encourage everyone to cherish the people and even the community around us. This is what McDonald’s believes a good morning that HongKongers deserve.
Evelyn Choi as the breakfast ambassador, takes everyone to explore and experience different feeling of good morning in Hong Kong.
Starting the new year, Evelyn went hiking to capture the first sunrise in 2020. After enjoy this beautiful scene with her effort, she satisfied her good morning with McDonald’s breakfast.
TVC
Menu Board
Packaging
