Client | McDonald’s
Category | Art Direction / Packaging design
Year | Apr 2020
Category | Art Direction / Packaging design
Year | Apr 2020
Background
People used to say “Good Morning” at the beginning of the day, while with the hectic and stressful life in Hong Kong, are people actually having good mornings?
Apart from providing good breakfasts, McDonald’s would like to encourage everyone to cherish the people and even the community around us. This is what McDonald’s believes a good morning that HongKongers deserve.
Evelyn Choi as the breakfast ambassador, takes everyone to explore and experience different feeling of good morning in Hong Kong.
The story features Evelyne works hers tail off, like every office worker as usual. Yet, with the convenience and agility of McDonald’s App, she could breezily enjoy McDonald’s breakfast everywhere and catch up every single task of the day.
People used to say “Good Morning” at the beginning of the day, while with the hectic and stressful life in Hong Kong, are people actually having good mornings?
Apart from providing good breakfasts, McDonald’s would like to encourage everyone to cherish the people and even the community around us. This is what McDonald’s believes a good morning that HongKongers deserve.
Evelyn Choi as the breakfast ambassador, takes everyone to explore and experience different feeling of good morning in Hong Kong.
The story features Evelyne works hers tail off, like every office worker as usual. Yet, with the convenience and agility of McDonald’s App, she could breezily enjoy McDonald’s breakfast everywhere and catch up every single task of the day.
TVC
Social Video
